CES : EVENT EXPERIENCE + CAMPAIGN
At CES our challenge is to stand out in the largest and loudest electronics event in the world. In order to do this, we have to create a compelling experience, along with social content with media support in order to contend for share of voice leadership. This year, we created a theme and campaign that flipped the iconic “Intel Inside” on it’s head. Instead of focusing on the tech we can’t see, we wanted to show how it impacts nearly every area of our lives.
Role: Group Creative Director on event creative, experience, branding.
Results: 150 million reach. 27 million engagements. 75 original social posts. #1 Share of Voice overall and #1 SOV for AI, AD and IOT. 3 years in a row of #1 Share of Voice.
The booth featured dynamic moving imagery with particles of abstract animated “data” constantly flowing throughout the event, bringing to mind the “unseen” technology and data that makes our modern lives possible.
Short films focusing on each key technology (AI, AD, 5G, PC) played on our spotlight screen at intervals throughout the event.