GOT MILK? GET THE GLASS
Past campaigns for the California Milk Processor’s Board have elevated milk to a beverage of extreme value. For this project we asked ourselves, how could we place milk on an even higher pedestal? We decided to test the limits of how far someone would go to get milk. How far they’d go to get the glass. Meet the Adachis: a family enduring life without milk and all its benefits. Their plan is simple. Get the glass at all costs. Unfortunately, the Adachis milk deficiencies that undermine their various attempts to get the glass. We created an interactive board game that challenged users to help the Adachis break into Fort Fridge.
Role: Art Director
AWARDS
CANNES : Gold Cyber
D&AD: Black Pencil
ONE SHOW INTERACTIVE: 2 x Gold
ADC : Silver, Gold
CLIOS: Silver, Gold
FWA: Site of the Year, People’s Choice Award
CD: Jeff Goodby, Pat McKay, Feh Tarty, Will McGinness
ACD: Ronny Northrup
AD: Jorge Calleja, Brian Gunderson, Katie McCarthy
CW: Paul Charney, Jessica Shank