FRITO - LAY DIPS CREATION STORIES

Frito-Lay asked us to help them make people consider a shelf-stable jar of Tostitos dip over its seemingly fresher refrigerated competition. So we decided to celebrate the exact thing that made us different (some might say, less desirable) than the competition—the jar. We asked ourselves, “What might go on in there, if were able to take a peek?”

Role: Art Director

On websites like Epicurious.com and RealSimple.com, we created surprising page takeovers to get foodies' mouths watering. Users who interact with this traditional-looking video banner soon find that it can't contain the enthusiasm of this flamenco dancer; mid-video, the dancer leaves to gather fresh ingredients from the editorial content for her latest creation.